the mechanics behind high performing venues
Cross industry leadership. Proven frontline expertise.
Our team bring over 80 collective years of experience in operational leadership spanning hospitality, hotels, community clubs, and global commercial aviation. The team hold many awards under their belt's celebrating not only their achievements but the success of the organizations they have represented. Whether breaking revenue records, navigating complex compliance frameworks or cultivating workplace cultures where teams genuinely thrive. We have all walked in your shoes.
People Learning & Development, Strategic Planning, Procurement, Service Excellence and Club Operations
Toby Steele | Managing Partner
"Toby is congruent, he walks the talk... an exceptional leader who delivers real, measurable, and lasting results."
Maria Whitford, General Manager, Ararat RSL Club | The Mess & Barracks Hotel
Toby Steele is a senior leader and cross-industry expert operating at the intersection of high-level strategy, operational architecture, and frontline service excellence. With over three decades of experience driving transformational growth across hospitality, hotels, community clubs, and commercial aviation, he pairs a deep understanding of venue dynamics with a relentless focus on bottom-line results.
His career is defined by executing seamless, high-stakes operations and building systems that scale. As a multi-site Group Operations Manager, Toby successfully doubled venue revenue compared to pre-COVID levels within six months, scaling workforce operations while integrating new property acquisitions. Drawing on an elite background with global carriers, he brings aviation-grade rigor to business compliance and safety infrastructures, having engineered complex commercial airline safety manuals and secured rapid regulatory approvals under tight deadlines.
Grounded in the Branson leadership philosophy he lived daily at Virgin Australia, Toby bridges the gap between executive strategy and floor-level execution. Having founded successful independent bars and cafes, curated award-winning regional wine programs, and developed custom internal leadership pathways, he brings a proven track record of cultivating vibrant service cultures that drastically reduce staff turnover.
Through Steele Service Co., Toby brings this battle-tested, cross-industry blueprint directly to your venue to optimize operations, empower teams, and drive sustainable profitability
Creative, Brand, Marketing, Image and Hotel Operations
TBA | Partner
Our newest Partner is a dynamic senior executive operating at the intersection of regulatory integrity, brand architecture, and luxury guest experiences. Bringing over two decades of high-level expertise spanning Compliance, Luxury Hotels, and Marketing for Community Clubs and Hotels, she pairs a deep understanding of multi-faceted venue dynamics with a proven ability to sharpen brand presence and drive guest engagement.
Joining the partnership in February 2027, with her formal announcement set for the new year, she complements the existing leadership team perfectly. Her appointment marks a key strategic evolution for Steele Service Co., as she takes the helm to head up the Creative, Brand, Marketing, Image, and Hotel Operations division.
Her dedicated leadership across these critical operational and creative pillars elevates our overall service capability while allowing our existing Partners to maintain smaller, more focused portfolios for maximum client impact.
Through Steele Service Co., she brings her extensive cross-industry blueprint, creative vision, and operational mastery directly to your venue to elevate your brand identity, refine hotel operations, and craft unforgettable guest experiences.
Finance, Digital Platforms & Products and Compliance
Ben McIntosh | Partner
"Ben completely streamlined our financial reconciliation by developing and implementing tailored, smart tech solution, proving himself not only to be an exceptional developer but also an engaging, endearing trainer who made the transition seamless for our entire team." Monique Middleton, Operations Manager, Westside Racing Club, Horsham
Ben McIntosh brings a distinctive combination of hospitality operations experience, commercial capability and technical expertise to Steele Service Co.
With degrees in Mechanical Engineering and Mathematics, Ben has a strong analytical foundation and a particular interest in data, digital systems, automation and emerging technologies. His technical skill set includes data analysis, programming and machine learning, which he applies with a practical focus: improving systems, simplifying processes and helping hospitality businesses make better use of their operational and financial data.
Ben also brings extensive hands-on hospitality leadership experience, having managed large teams, complex operations and high-volume environments. His experience spans financial performance, workforce management, compliance, gaming, food and beverage, supplier relationships, customer experience and broader business improvement.
This combination gives Ben a strong understanding of both the operational realities of running a hospitality venue and the systems, financial controls and technology that sit behind a successful business.
Through Steele Service Co, Ben brings deep expertise in Finance, Digital Platforms & Products, and Compliance, working directly with venues to strengthen financial visibility and improve operational systems. He focuses on implementing practical digital solutions and establishing robust processes that directly support and elevate overall business performance.